Samsung
Galaxy S24 x MediaWorld
Tv spot
Think of the infinite searches we can carry out on the web via Google, the vastness of images we encounter every day and the limitlessness of the possibilities that can arise on a daily basis. Imagine enclosing all this in a circle, a symbol of perfection and infinity. With the new “Circle to Search” function of Samsung Galaxy S24, it will be this circle that will act as a compass on our journey, guiding us towards the realization of our dreams and desires.As if wrapped in a dream, the TV spot goal is to transport the viewer on an extraordinary journey, orchestrated by a protagonist with whom anyone can identify. This journey will not only allow you to perceive, but also to touch what you have always wanted, creating an intense and unforgettable emotional experience.
Copywriter: Antonino Astone
Creative director: Claudio Nobili
Creative director: Claudio Nobili
Agency: Cheil italy
Production Company: Roof
